© 1994-2008 Fred Fröhlich
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Video Installation for Public LED Screens, Germany, 1996
NICHTS
The animation NICHTS (NOTHING) was intentionally made for LED billboards, placing it deliberately between comsumer advertising. It is made of a very simple icon-based language. The boards for which the spot was created were two-color only.
© 1994-2008 Fred Fröhlich
••• NCT, Page 02
The animation NICHTS was made specifically for viewing on LED-advertising screens in public spaces.
The essential idea of NICHTS is the visual metamorphosis of simple icons, such as those used for signs, logos or index-signs. The colour red is treated like a protean mass of plasma, which is transformed into a variety of different signs.
And in this abundance of recognisable icons even the transitions appear familiar. The form of a droplet and a mass of points dispersing like star dust, signal the beginning and end of the animated sequence.
Through the narrative combination and the melting between the icons and pictograms, NICHTS inspires new links between them, and the elements are
imbued with new meaning. //
© 1994-2008 Fred Fröhlich
••• NCT, Page 03
Key symbols used in the animation