© 1994-2010 Fred Fröhlich
••• JA1, Page 01
Video Installation in Public Space, 1994
JA
The animation JA (YES) was made for viewing on a video advertising screen in public space. The work is based on 25 phrases with exclusively positive content, which run in a very high frame rate. Synchronized with the terms numbers are shown, which were generated with an equation.
JA, video installation, 17 sec, loop, installation view Gerberstr. Leipzig, Germany, 1994
© 1994-2010 Fred Fröhlich
••• JA1, Page 02
The 25 phrases and their respective word-values were shown in repeated cycles at such a speed that they melt to a kind of typographic plasma and are only fleetingly legible.
Quality (word) and quantity (number) function as counterparts within the installation. The medium is the massage - advertising is reduced to its formal elements: the claim and the price. By presenting of both elements in an ad space without the aim for sales, advertising is being questioned. Yet it's esthetics are also being celebrated at the same time.
Simultaneously with the video installation a set of 25 postcards with all motifs was published.
//
| W |
= |
Value of word |
|
| BW |
= |
Value of letter (A=1,B=2,...) |
|
|
| B |
= |
Value stabilizer (2.6111) |
|
|
| S |
= |
Number of Addends |
© 1994-2010 Fred Fröhlich
••• JA1, Page 03
JA, video installation, duration: 17 sec, loop, installation views, Gerberstr. Leipzig, Germany, 1994
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