© 1994-2008 Fred Fröhlich
••• JA1, Page 01
Video Installation for One Public LED Screen, Leipzig, Germany, 1994
JA
The animation JA (YES) was made for viewing on a LED-advertising screen in public space. The work is based on 25 phrases with exclusively positive content. An equation was used to generate a word-value for each phrase.
© 1994-2008 Fred Fröhlich
••• JA1, Page 02
The phrases and their respective word-values were shown in
repeated cycles at such a speed that they were only fleetingly legible.
Quality (word) and quantity (number) function as counterparts within the installation. The medium is the massage - the advertising real estate (the LED board) is reduced to its formal elements: the claim and the price.
By presenting a message in an ad space without the actual need for sales, advertising is being questioned. Yet it's esthetics are also being celebrated at the same time. //
| W |
= |
Value of word |
|
| BW |
= |
Value of letter (A=1,B=2,...) |
|
|
| B |
= |
Value stabilizer (2.6111) |
|
|
| S |
= |
Number of Addends |
© 1994-2008 Fred Fröhlich
••• JA1, Page 03
Installation views, Gerberstrasse Leipzig, Germany, October 1994
OVERVIEW
